Band names are supposed to be snappy, catchy, cool, recognisable, defining and marketable. Just like a brand name. The name is for commercial benefit only. In most cases it tells you very little about the PRODUCT within.

We decided that in order to go against this we should have the least memorable, least cool, least marketable name possible. One that doesn't go on T-shirts or baseball caps or anything very easily. There is no logo.

It still says fuck all about us.

Good.